lacrosse footwear
product campaign
Launching the pinnacle of high-alpine hunt footwear.
Role
Creative Director
Background
As Lacrosse's pinnacle product—the Ursa MS is their first foray into high-alpine hunting. A promise of bringing big-mountain hunters closer to the journey—the launch story focused on both the details of the hunt and the development of the product itself, while crafting a more refined and ethical perspective not currently seen in the hunt footwear category.
Client Partner
Troy Hellman