Fender Guitars
product campaign
Plug in. Cut loose.
Role
Creative Director
Background
As a relatively new product category in market, personal headphone amps have typically left a lot to be desired. Fender’s Mustang Micro quickly changed the perception of these devices, offering sound quality matching that of a full-size amp. For this launch, rather than focus solely on product features, the approach was to celebrate the emotional feeling Mustang Micro brings—that pure elation of unlocking personal creative expression.
Client Partner
Joey Manfre
