Palisades Tahoe
Identity + campaign
Redefining the resort experience for a modern audience.
Role
Creative Director
Background
With a recent name change along with historically discount-focused marketing, Palisades Tahoe needed to reclaim brand awareness of a premium offering while expanding their market into key urban areas across the country. Refining the identity into an editorial-style aesthetic established a new brand direction, followed up with a 4-chapter campaign focused on the mix of surprising experiences offered at the resort.
Client Partner
Matthew Peterson