rockshox
Campaign production
Role
Creative Director
Background
As the first (and so far only) wireless, automated suspension system in mountain biking, RockShox's Flight Attendant is their most complex product every created; taking about a decade to actually develop. Rather than a typical launch campaign, to best tell the story of this quantum leap in suspension was to simply celebrate the development process itself and the people behind it.
Client Partner
Mallory Burda
