Early designs were focused on botanicals and the unique ingredients of the brews, before shifting focus to a phoenix-rising metaphor of transformation.
Although a phoenix is the perfect symbol for this type of story, we were also inspired by a red-tailed hawk that lived and watched over the brewery. This led to many, many studies of the bird icon.
With a hop-inspired tail and fire-red heart, the final bird icon became known as the Ember.
For the brews themselves, marbling artwork was sourced from a local artist to speak to the magic of the brewing process, as well as custom botanical art by Kate O’Hara for the Kombucha line.