Design and Art Direction
 The new lens tech enhances clarity and natural color to let the user see more detail, clarity, and enhance overall saturation.

Smith Chromapop

One of the most iconic brands in the outdoor world, Smith creates incredible products dedicated to making incredible moments. Working with the team there, we developed a visual identity for introducing their ChromaPop lens technology. 

As the lead designer within the Cinco team, we developed the overall brand and messaging platform, as well as the visual system to carry this campaign through.

 The new lens tech enhances clarity and natural color to let the user see more detail, clarity, and enhance overall saturation.

The new lens tech enhances clarity and natural color to let the user see more detail, clarity, and enhance overall saturation.

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ChromaPop_Magazine.png
ChromaPop_Singles01.png
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ChromaPop_web1.png
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ChromaPop_Singles02.png
ChromaPop_Spread02.png
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