Design and Art Direction
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Nike US Open

For the 2015 US Open, Nike wanted to celebrate history and rivalry with a tennis event like no other. 20 years ago tennis stars Pete Sampras and Andre Agassi shut down a city block with a guerilla-style tennis match. Nike decided to recapture the spirit of that day with an event smack in the middle of Manhattan.

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The Ask

The Ask

We were tasked with the overall Visual ID of the project, including marketing, event branding and collateral. 

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KITH NYC

KITH NYC

A well respected sneaker boutique, KITH, provided an additional build out space for signature product, giveaways, and general stoke.

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Niketown NYC

Niketown NYC

Nike's flagship store, NIKETOWN in the heart of Manhattan was the epicenter of Open and our branded takeover. An upfront, street-level digital piece was created, in collaboration with Legwork Media, showcasing a newspaper press style video capturing the ferocity of the entire event.

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