Not all Helmets are Created Equal
Koroyd, a revolutionary helmet technology, uses welded tubes that crush uniformly on impact, creating a much higher strength-to-weight ratio then traditional helmet materials.
Using a wrecking ball as the ultimate "test" against damage, we're showcasing the technology's ultimate strength against any force.
The amplified detail and enhanced saturation of ChromaPop is a challenge to demonstrate without just trying them on. Rather then faking the "look-through" of the lenses, we used hyper-saturated exploding pigment as a metaphor for the experience of ChromaPop itself.